— @varholst on Instagram
Follow the
Journey
Ambassador content, product drops, Limited Edition reveals, and the whole-athlete story — all on Instagram.
Follow @varholst
— @varholst
The Feed
— Content Strategy
What We Post
01
Ambassador Content
Real athletes. Real disciplines. Sofia on the coast. Kai on the mat. Isabella in the paddock. Marcus in the gym. Elena in the studio. Five athletes, five arenas, one brand.
Frequency: 3× per week
02
Product Drops
Clean studio shots and on-body lifestyle photography. Every new colour, every new garment. Rashguards, leggings, sports bras, hoodies, tees. The full catalogue.
Frequency: 2× per week
03
Brand Story
The whole-athlete philosophy. The two-tier model. The Limited Edition numbered pieces. The lifetime warranty. The founding story. The people behind the brand.
Frequency: 1× per week
04
Limited Edition Reveals
Each numbered piece is revealed on Instagram first. The countdown. The drop. The sell-out. Once a run is gone, it is gone permanently. The scarcity is real.
Frequency: Monthly
— Our Ambassadors